A.P.C.

A.P.C. is a French brand founded in 1988 by the Tunisian born Designer Jean Touitou. A.P.C. stands for ‘Atelier de Production et de Création’. The brand is known for its cleancut and minimalist nature, as well as simple, chic, and modern design, with military over-tones. The brand makes great use of denim and high quality fabrics, while for the most part steering clear of the widespread overuse of leather in upscale design. The quality of Touitou’s fabric are matched by a similar dedication to ensuring his designs fit appropriately, which at the outset of his career, was a rebellion against the loose-fitting clothes of his contemporaries.

One of the brands most popular items is its New Standard denim, which is made of dry selvage denim, in Macau.

The clothes of A.P.C. were at first primarily exclusively distributed. However, in recent years, A.P.C. has opened shops most numerously in Europe, with several in addition to the flagship store in Paris, Osaka and in the United States, two in New York City, in Brooklyn and Soho, and another boutique in Hollywood. They most recently opened a flagship store in Hong Kong’s Central district, as well as the brand’s first shop in the United Kingdom in London.

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